Once upon a time in history (let’s say the first half of the 1900s), cigars were a fairly common vice. But sales peaked in 1964 and declined for decades thereafter. The cause? The US Surgeon General, Luther Terry, published a report entitled, “Smoking and Health: Report of the Advisory Committee to the Surgeon General of the Public Health Service”. In it, readers were shocked to discover that – no – tobacco smoking was not a cure-all for various ailments. Instead (gasp!) it actually increased risk of lung cancer and heart disease. It was a bombshell. Of course, in retrospect, it seems silly that anyone would have ever thought otherwise. Inhale some smoke and what happens? You cough! A lot. Red, watery eyes. Sore throat. And if you take another puff? Same thing. As a matter of fact, if you get trapped in a burning building and manage to make it out, you’ll have to be treated for what? “Smoke inhalation.” So there were some common sense signs that smoking might indeed be bad for the body, but Americans all enjoyed smoking so much that we went right on doing it, even after the Surgeon General told us it was risky – just not in numbers as great as before. As a result, cigar smoking declined, and declined, and declined some more - from nine billion in sales in 1964 to a measly two billion in 1992.