The Super Bowl Gift Few Wanted - Remembering Bob Kraft’s 50-Year-Old Cigars

You'd think Super Bowl winners would eagerly accept an outrageously rare and fine cigar when presented by their billionaire team owner. Think again.

In 2019, New England Patriots owner Bob Kraft brought a custom Patriots humidor into the locker room and unveiled 50-year-old Padrón Cigars—thought to be a posthumous gift from José Orlando Padrón, founder of the legendary cigar brand. Rather than the excitement you'd expect, the reaction was surprisingly muted. Super Bowl MVP Julian Edelman accepted his cigar graciously, but most players seemed preoccupied with locker room celebrations. A bodyguard distributed the cigars, but several players politely declined.

Why the lukewarm response to such an exceptional gift? Several factors likely played a role. Some athletes maintain strict nonsmoking policies as part of their health routines. One player cited asthma as a reason for declining. But perhaps the most notable holdout was Tom Brady, whose famously rigorous health regimen excludes alcohol, refined carbohydrates, dairy, high-fructose corn syrup, trans fats, artificial sweeteners, and numerous other substances. For Brady, even premium cigars don't fit into his carefully controlled lifestyle—a discipline that's arguably contributed to his legendary longevity and performance.

It's a humbling reminder that even billionaires can't guarantee their gifts will be appreciated, no matter how rare or valuable. Fifty-year-old premium cigars represent the pinnacle of cigar craftsmanship, yet they went largely untouched in that moment.

If you're looking to give—or enjoy—truly exceptional cigars, Cigars Direct offers the finest selection of premium brands. Browse our humidors and cigar collections to find the perfect smoke for any occasion. Not sure where to start? Join our Cigar of the Month Club and discover new favorites delivered to your door.