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In 1902, Gerlando La Rocca sailed to Ellis Island from Raffadali, Sicily in pursuit of personal freedom, economic opportunity, and a brighter future for his family. Once in America, his name was changed to LaRocca and he went on to open a tobacco/candy shop and barber shop, as well as own an apartment building in Brooklyn, New York.

He sent for his father Giuseppe La Rocca, his brother Francesco “Frank” La Rocca, and his childhood sweetheart Filippa Conti in 1904, whom he married in Italy before coming to America.

The couple had 11 children together, and now three generations later, Thomas “Tommy” LaRocca has the opportunity to honor his great grandfather's journey by launching the LaRocca Luxury Cigar Brand.

Tommy began smoking cigars with his father Phillip “Phil” LaRocca in 1989, and they have been sharing their passion for cigars ever since.

Recently LaRocca Cigars was named the Official Cigar in the TV Drama Series CAPO: Rise to Power debuting later this year!

CAPO: Rise to Power is an Italian/American Crime Drama T.V. Series about Michael Baresi and his Italian American Crime Family from Long Island, New York with ties to South Florida... The Mafia life has haunted his family for decades watch as Michael tries to break this generational curse!