In 1903 a talented 18-year-old named Eduardo León Jimenes founded the La Aurora brand. Eduardo León’s father and grandfather both grew tobacco, so to Eduardo León, taking the next step to create a cigar brand seemed natural, and at the same time, he could continue in the footsteps of his father and grandfather. After inheriting some land and establishing a cigar factory in the Dominican Republic, Eduardo León enlisted six employees and began rolling the first cigars of a brand that would carry his family forward for generations. Today the brand employs over one thousand people and has a presence throughout the world, just as Eduardo León envisioned.
Now the fifth generation of this cigar family runs the show, with Guillermo León Herbert serving as president. He is involved in every detail of the factory, working long hours that often stretch into the weekend. La Aurora runs on the idea of family, and this family includes its employees. The company is a horizontal organization, which means fewer managers and more authority granted to employees. To Guillermo León, an essential part of the brand is its employees. By working the horizontal structure, employees are empowered to make important decisions, and with that comes a more profound sense of family and dedication within the organization.
La Aurora 1495 cigars tribute Santiago de los Caballeros, the Dominican city founded in 1495 by Christopher Columbus. The city lies in the fertile Cibao Valley, home to the richest Dominican tobaccos. La Aurora 1495 cigars utilize six types of tobacco from five countries. Comprising the complex filler blend are Brazilian, Peruvian, Nicaraguan, and Cibao Valley Dominican tobaccos. The binder is Dominican Corojo, and the wrapper is a dark and oily Ecuadorian leaf. Brace yourself for a creamy experience of black pepper, citrus, wood, and nuttiness.
Please enjoy La Aurora 1495 cigars at your leisure.